creativity

creativity • March 22, 2013

Get Your Blog In Shape

Is your blog flabby? Is its content the equivalent of junk food? As with other spring rituals, getting your content in shape is a worthy exercise. Ask yourself these questions and then choose a shape-up plan that works for your particular blog. Is it carrying a “spare tire”? You need sharper editing. If you are […]

creativity • March 19, 2013

Managing The Media Exclusive

In the public relations world, getting an exclusive is often a key part of a team’s overall strategy of securing the best coverage. But it is often a delicate dance between outlets, clients and agency and must be handled with a certain finesse. The definition of “exclusive” has even grown murky (see CNBC’s restrictive booking […]

creativity • March 13, 2013

Don’t Trip Up! Fam Trip Planning Primer

Seeing really is believing, and for PR pros, a familiarization press trip, or fam trip, is a staple for securing in-depth, first-hand coverage of a destination. A successful fam trip will not only provide you with a way to show off your client’s tourist or business features but also give you a great opportunity to […]

creativity • March 5, 2013

Becoming A Media Source

When it comes to client work, one of the things we always ask ourselves is, “How can we help our client shine?” This is especially true if the client is in a less-than-sexy industry. However, a PR pro’s dream is for the tables to flip and the media to approach us. It’s not that hard […]

creativity • December 13, 2012

12 Days Of Christmas (or holiday of your choice) PR Edition

Fellow PR practitioners, clients, and media, it’s time to revisit the famous gifts from the “12 Days of Christmas” song. Here’s this year’s “ripped from the headlines” spin on the evergreen list. Twelve drummers drumming. An awesome gift this year, when at least twelve top drummers from Charlie Watts to Max Weinberg gathered on 12.12.12 […]