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creativity • October 7, 2011
How Workplace Superstitions Can Boost Business
The quarterback of my alma mater played every game wearing the same socks. Ernest Hemingway always wrote standing up. Matthew Weiner, creator of “Mad Men,” claims all of these superstitions in this recent NY Times article: “No hat on the bed. No shoes on the bed. Do not step over people on the floor. Put […]
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creativity • September 6, 2011
Tips For Better Brainstorming
I read once that the main reason some creative PR brainstorms yield little in the way of usable ideas comes down to performance anxiety. The so-called expert went on about discarding the practice altogether and basically asking team members to “phone something in.” I think we can do better! There is often something magical about one […]
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creativity • August 2, 2011
What We Can Learn From Shark Week
It’s baaack! Discovery Channel found a good thing when they decided to dedicate a week’s worth of programming to shark attacks. That was 24 years ago, and now Shark Week is more than just hour-long shows about sharks. Shark Week has become must-see TV every summer. It’s also a brand of its own, and part […]
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creativity • June 21, 2011
A Father’s ROI
How my dad’s “investment” in me improved my PR skills My dad spent years investing his time and wisdom in shaping my values, skills and “way in the world”. Now that we have celebrated his big day, I wanted to reflect on the great tips he’s given me by word and example, that have helped […]
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creativity • June 10, 2011
Ode To My PR Office
Office, how do I love thee? Let me count the ways. Each morning I come into my own space ready to create something new on behalf of a client or for our company. Like anyone, I make my space my own and draw upon certain things for inspiration and to help me through my day. […]
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