Crenshaw Communications

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Crenshaw Communications • August 9, 2022

What Does Top-Tier Media Mean In PR?

In the PR world, when we kick-start a new engagement we may ask a client, “Where do you want to see your brand? When it comes to media, do you have a ‘wish list’?” Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New […]

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Crenshaw Communications • August 4, 2022

How Not To Get Cancelled: A PR View

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. As apologies go, it’s late, but not bad. Yet as a PR observer, I’m not too concerned about Smith’s future. He’s a hugely successful actor with access to the best advice […]

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Crenshaw Communications • August 2, 2022

Pitching Podcasts: PR Tips For Success

In B2B PR, we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. Podcasts are naturally part of that mix; they’re a great way to secure thought leadership opportunities, and they’re growing in popularity. In 2022, the number of monthly U.S. podcast listeners will increase by […]

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Crenshaw Communications • July 26, 2022

How To Work From Anywhere As A PR Pro

Over the last three years remote work capabilities have transitioned from a work perk to an industry-wide expectation, especially among PR agencies like ours. Now let me clarify something – working remotely isn’t the same as working from home. While working from home has traditionally meant the temporary ability to work from one’s house for […]

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Crenshaw Communications • July 19, 2022

PR Tips For Using HARO, Qwoted and ProfNet

For PR teams, the most common way to secure media coverage involves announcements, data and proactive pitches. Yet there are always times when proactive pitching doesn’t work, or when announcements and data are relatively light. It’s times like these when PR folks must figure out how to supplement their planned pitching to continue to drive […]

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