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Crenshaw Communications • September 22, 2009
Marketing Isn’t Getting Any Easier
It’s tough being a Chief Marketing Officer nowadays. It’s always been a high-risk role. Management tends to find it hard to gauge the bottom-line contribution, yet easy to place blame. In a recession, many businesses view marketing as a cost center, and it’s often the first budget to be cut. Then, too, everyone (and his spouse) thinks […]
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Crenshaw Communications • September 17, 2009
Will Healthcare Damage Brand Obama?
In “Mad Men”‘s season debut, fictional ad man Don Draper quietly advises a colleague, “Limit your exposure.” It’s actually an oblique reference to his associate’s indiscretion (and his own secret past), but I thought of Draper’s advice today in a different context. I’ve finally joined the ranks of those who fear that President Obama may be overexposed. Don’t […]
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Crenshaw Communications • September 14, 2009
Will Crowdsourcing Make Agencies Obsolete?
It sounds so easy. Instead of hiring a pricey ad agency or PR firm, just tap into the wisdom of the crowd to market your product. After all, they’re the ones buying it. Crowdsourcing is being touted as the latest trend in creative services, from logo design to advertising. Yet, most so-called crowdsourcing initiatives don’t truly harness […]
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Crenshaw Communications • September 11, 2009
In Defense Of The 9/11 Anniversary
It’s hard to forget what day it is, and not just because I’m writing this while waiting to board a plane. Occasionally I’ll glance up at a CNN monitor and catch video of President and Mrs. Obama observing the moments of silence earlier today, or glimpse the rain-drenched ceremony down at the World Trade Center […]
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Crenshaw Communications • September 10, 2009
Could Review Fraud Kill Consumer-Generated Media?
Trust is a rare commodity these days. Consumers are skeptical of traditional institutions – and traditional marketing. Which is why I was a bit surprised by the results of the latest Nielsen Global Online Consumer Survey. Apparently, most of us place our trust in “friends we know and virtual strangers.” Ninety percent of the 25,000 Internet […]
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