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Crenshaw Communications • August 21, 2009
Whole Foods, Healthcare, And The “S-Word”
Partly because it’s in my building, but also because I like and admire the company, I feel bad when Whole Foods is attacked. I’m referring to CEO John Mackey’s Wall Street Journal editorial that has many customers threatening to hang up their reusable shopping bags for good. The piece, which essentially argued for fiscal restraint and individual empowerment, has […]
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Crenshaw Communications • August 19, 2009
Does Twitter’s Pointless Babble Remind You Of Anything?
Just about any half-baked study claiming to be about Twitter seems to generate lots of attention lately. Cue the salt shaker. But, I was entertained by a recent example of Twitter insight. A market intelligence company called Pear Analytics had the idea to analyze 2000 tweets over a period of two weeks’ time, grouping them into six […]
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Crenshaw Communications • August 17, 2009
The Humane Society Makes It Real
Since the news broke that Michael Vick would rejoin the NFL and work with The Humane Society on its anti-dogfighting campaign, speculation about his true state of mind has gone into overtime. Is he sincerely remorseful? Does he regret only that he was caught and suspended, or has he actually changed? It’s impossible to tell if Vick’s […]
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Crenshaw Communications • August 14, 2009
Astroturfing Is PR’s Dirty Battleground
If social media is the PR industry’s shiny new object, then fake-grassroots activities – known as “astroturfing” is its dirtiest open secret. I’m embarrassed to say that I haven’t followed the policy details of the healthcare debate, yet. it’s driving me crazy. Not just the ballooning price of coverage for my employees. Or even the $4500 […]
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Crenshaw Communications • August 11, 2009
Penny Pranks Pay Off For Office Max
Back-to-school campaigns make me anxious. They evoke that Sunday-night-and-I-haven’t-done-my-homework feeling in a sure sign that the summer’s waning. This year, despite some encouraging economic reports, it’s looking like a depressing September all around. Forecasts suggest that shoppers will keep their wallets zipped, and major retailers are responding with uninspired price promotions and coupon drops. There’s even evidence that the […]
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