Crenshaw Communications

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Crenshaw Communications • March 8, 2009

Facing Up To The Competition

As the world knows, Facebook is planning to unveil another redesign this week. We were able to preview what users will see on their home pages at our offices last week, courtesy of Facebook, and of course we plugged into the live blogging of its news briefing.  Though the early reviews are mixed, to us […]

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Crenshaw Communications • March 4, 2009

Skittles Social Makeover Or Trouble In Candyland

What’s up with candy this week?  I was planning to cover the Snickers “Snacklish” outdoor advertising campaign, but two things changed that.  First, it was more difficult than I thought to blog in the Snacklish dialect, and then….Skittles happened. You’ve got to hand it to the folks at Mars.  For at least 48 hours, everyone was […]

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Crenshaw Communications • February 28, 2009

Newspaper 2.0?

Friday’s report that Hearst will launch a wireless e-reader for magazines and newspapers, similar to Amazon’s Kindle, is deeply encouraging news for those of us who hope that reports of the death of traditional media are exaggerated. It’s a risky venture, to be sure; hardware is a completely different business from content, and not all […]

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Crenshaw Communications • February 23, 2009

Truth and Consequences

Transparency and honesty are good things, right?  They build trust, and trust engenders loyalty.  But, here’s a dilemma.  What happens when telling the truth makes the situation worse? Case in point:  President Obama cautions that a full economic recovery could take years, and the market shudders.  Senator Dodd refers to bank nationalization, which most experts believe […]

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Crenshaw Communications • February 18, 2009

Frugal Is The New Black

Last night I had dinner with an old friend who does stock market analysis, and our conversation around the economy was pretty much “an orgy of pessimism,”  in the words of Philippe Daumann. But, enough about that. The more interesting part of the discussion was about “the new frugal.”  My friend feels that no marketers have yet managed to align […]

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