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ImPRessions • April 1, 2021
PR, Clubhouse, And The Coming Social Audio Wave
People in PR and media circles have been excited about Clubhouse for at least six months. That’s partly because it represents something new – an audio-only platform for real-time conversations within groups of up to 500 people. But the real appeal was Clubhouse’s exclusivity. As the name implies, it launched as an invite-only social media […]
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ImPRessions • March 29, 2021
Amazon’s New PR War Isn’t Working
Picking a public fight with powerful legislators isn’t a typical PR strategy for a giant corporation, but that’s Amazon’s latest move as a crucial union vote deadline arrives. Over the past few days, the retail giant has turned into a Twitter troll. Amazon has tweeted childish insults about Senators Bernie Sanders and Elizabeth Warren, who […]
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ImPRessions • March 9, 2021
International Women’s Day: When Good PR Backfires
The tweet that launched a whopper of a PR backlash for Burger King on International Women’s Day wasn’t really that bad. The initial post from @BurgerKingUK read simply, “Women belong in the kitchen.” Clearly, it was meant to get our attention. What followed was a thread announcing a BK-backed scholarship program for female professional chefs […]
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ImPRessions • March 4, 2021
Another Reason Tech Startups Need PR
For a new technology business, the decision to commit to a PR agency or in-house PR consultant is a consequential one. It’s also occasionally controversial. Celebrity entrepreneurs like Mark Cuban have warned ambitious startups against spending on an outside PR firm. Cuban sees PR spend as wasteful and premature for most early-stage companies. He figures […]
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ImPRessions • February 22, 2021
Post-Trump, Can We Bring Back The Apology?
When he caught heat for escaping the frigid Texas weather for a few days of R&R in Cancun, Senator Ted Cruz fell back on family excuses. He was just trying to be a good dad, he explained. He was dropping off the kids at the resort, implying that he never intended to stay. Allies jumped […]
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