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ImPRessions • December 29, 2011
The Top Ten PR Blunders of 2011
When a serious setback or crisis occurs, not even the most talented PR pro can make it go away. Yet, a poor response invites reputation damage, while proper handling can help mitigate or limit it. Here’s my “Top 10” list, from a communications perspective, of the most badly handled public situations of the year. 10. Governor […]
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ImPRessions • December 27, 2011
PR For Startups: Why It’s Different
Over the years, my firm has worked as PR agency for many startup businesses with a wide range of needs. Most have been successful relationships. Yet, more than other client programs, startups need focused attention on business-building strategies and tactics. At the same time, the typical startup, — being entrepreneurial, ambitious, and very driven – is […]
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ImPRessions • December 22, 2011
Well-Handled: FedEx Delivers On "Apology PR"
Talk about heavy lifting. Pity the communications pros at FedEx. At the height of the holiday season, when the company wants to focus on its state-of-the-art technology and customer service prowess, it’s the recipient of an unwelcome holiday gift – a viral video that threatens real damage to its brand. One careless employee and 20 seconds – caught […]
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ImPRessions • December 19, 2011
Occupy This: Being Wealthy Is Back In Style
After the 2008 economic meltdown, conspicuous consumption fell out of fashion. Long before “the 1%” was a catchword, a new frugality gripped those in the middle class and higher. The affluent tightened their Gucci belts and made do with less, even if they didn’t have to. It just wasn’t seemly to be profligate when Citibank was trading at 97 […]
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ImPRessions • December 15, 2011
What Your PR Firm Isn’t Telling You
The best client-agency relationships are based on mutual respect and honesty. It’s a good sign if that candor is in evidence before the contract is signed. Last August, Lucy Siegel wrote an insightful post, “6 Things many PR firms won’t tell you.” Her post contains some excellent red flags to look for when considering a PR […]
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