What Marketers Don’t Know About PR
Are we living through PR’s “golden age”? Sometimes I think so. Clients understand the benefits of PR and are sophisticated about the tricky aspects, like trading perfect control for a measure of credibility. And budgets are opening up after the economic downturn. But other times I wonder. Last year a favorite client of mine refers to […]Read More
PR By Another Name: Public Relations and the "New" Competition
The chemistry was great, our experience perfect, and they loved the proposal. But, in a twist, the account went to a “digital brand management” shop whose website touts its ability to drive visibility and engagement. PR by another name? The “creative destruction of PR“? It’s true that social media has changed the game for our […]Read More
Is Any PR Good PR?
Of course not. PR agency professionals have been preaching that for decades. No marketer in his right mind would recommend a strategy that involves offending customers, or demeaning the brand. But, think about some of the celebrated marketing gaffes of the past two weeks. Socially-conscious Super Bowl viewers were outraged at Groupon’s rookie commercial on […]Read More
Working Women Hit A Milestone
In my New York Women in Communications discussion group, there’s been lots of talk about how and whether an economic downturn disproportionately affects women and minorities…particularly those of us in editorial, marketing or corporate communications, or advertising. Though communications had undoubtedly been hit, there may be some good news for working women. It seems women […]Read More