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ImPRessions • November 23, 2011
Redefining Public Relations: Does It Matter?
Years ago, a colleague who’d spent 20+ years at PR agencies joined a large marketing services firm. He told me he’d cracked the code to winning new business, significantly increasing his batting average in selling programs to existing ad and marketing clients. The secret? Never calling it “public relations.” Instead, he would say “promotion,” or refer to “adding […]
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ImPRessions • November 17, 2011
PR Lessons From Occupy Wall Street
Today is the National Day of Action, and the media noise around the Occupy Wall Street movement is louder than it’s been since the start. The mood around here is mostly business as usual, flavored with a little anxiety and mild distraction. But, is OWS a PR success? Many have criticized its lack of coherent message, […]
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ImPRessions • November 14, 2011
When PR And Legal Strategies Clash
A recent episode of “The Good Wife” offers a highly entertaining look at crisis management inside a law firm and the tension between PR advice and legal counsel. A strategy session for a client whose tainted cheese has sickened dozens of schoolchildren erupts in war between the attorney, who wants to stonewall media calls, and a $60,000-a-month spinmeister (played to […]
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ImPRessions • November 9, 2011
UnHappy Valley: Penn State’s Massive PR Fumble
“… I wish to say that Tim Curley and Gary Schultz have my unconditional support. I have known and worked daily with Tim and Gary for more than 16 years. I have complete confidence in how they have handled the allegations about a former University employee. Tim Curley and Gary Schultz operate at the highest […]
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ImPRessions • November 3, 2011
Does Matt Lauer Hate PR?
People in PR-agency-land are getting steamed this week about our industry’s reputation. Again. Starbucks CEO Howard Schultz appeared on the NBC-TV’s “Today” to talk about his jobs creation fund, which will raise cash for micro-loans to small businesses, and host Matt Lauer was less than gracious. Lauer allowed Schultz to outline the program, but he seemed […]
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