media relations

media relations • February 5, 2015

A Journalist’s POV: 3 Questions From A NY PR Firm

PR agencies treat relationships with media contacts like gold. We pride ourselves on moving beyond “pitch-and-place” and establishing a professional friendship. Part of that relationship is the journalist’s willingness to be honest about what works and doesn’t work when interesting them in a story. We recently had the pleasure of working with Paula Rizzo, Emmy Award-winning senior […]

media relations • December 9, 2014

A Journalist’s View: 3 Questions From A PR Firm

Geoff Williams, a personal finance and business writer who pens probing pieces for U.S. News & World Report and American Express OPEN Forum, understands the PR agency dynamic quite well. I have had the pleasure of working with him for years, and he agreed to take a few questions – the answers to which should help […]

media relations • November 24, 2014

6 Ways To Get A Jump On Holiday PR

It’s now or never for 2014 PR results! And now is the time to ensure that your team is leaving no stone unturned in leveraging opportunities for holiday PR events and stories. Here are some items for that list. Find an unlikely holiday angle. What’s hot in the news right now that you can craft into […]

media relations • July 22, 2014

A Journalist’s View: 3 Questions From A PR Pro

This week we have a conversation about PR with Lauren Gordon, “Entertain” editor at The Daily Meal. If you aren’t familiar with this heavenly food website, it’s an encyclopedia of culinary content that is beautifully photographed and easily “digestible.” The Philadelphia native graduated from Temple University’s School of Communications and Theater in 2010 with a focus […]

media relations • June 20, 2014

PR Pros: You Can Better Educate Your Clients!

Every PR agency-client relationship can benefit from education. Of course, the agency team needs to get up to speed on the client’s product or service, whether it’s a B2B/tech innovation or a new consumer product. Clients also need to understand the power of public relations to drive great campaigns in tandem with other tools and […]