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PR Fish Bowl • December 11, 2012
Year-End PR Winners And Losers
Year-end wouldn’t be year-end without the inevitable lists! In PR it’s instructive (and full of just a little schadenfrude) to reflect on those who burnished their PR image and those who bruised and battered it. Here’s our best shot at PR Winners and Losers. See what you think. PR Winners Chris Christie Jersey’s often-mocked Republican […]
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PR Fish Bowl • December 7, 2012
What PR Pros Want For The Holidays
No matter whether you’re too old to write to Santa, celebrate something completely different or just want world peace, pretend someone could give you some gifts to make you better at your job or to make your job easier, what would be on that list? We took a crack at it. Pitch-perfect The computer program […]
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PR Fish Bowl • December 4, 2012
Tuesday Tips: Picture-Perfect Photo Ops
by guest blogger Sodelba Alfaro How many times have you coordinated a photo op for a client only to end up with unusable images? Poorly lit, out of focus, or, the PR pro’s worst nightmare, photos that don’t include your client or their event signage! Below are some tips to ensure none of that happens […]
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PR Fish Bowl • November 30, 2012
PR Pros, Know Your Media
So you call yourself a PR whiz. And, no doubt you’ve hit upon some winning strategies, crafted some clever messaging and delivered a hard-working plan. But, now, it’s time to deliver, so ask yourself – how well do you (or the staffers actually implementing media relations) actually know your media? Because today’s “media” is as […]
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PR Fish Bowl • November 28, 2012
Make Your Blogger Relationships Work Harder
Bloggers aren’t just an online source anymore. The big ones, the “super-bloggers,” are expanding their media empire from small screens to large ones and virtual relationships to “real world” with tremendous PR potential for your clients. You can tap into this power by following some timely tips. Effective blogger relations can expose your client to […]
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