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public relations • July 4, 2011
Craft Beer Fight Over B-Word Rages, With Good Press On Tap
The Bitch is back. That’s Flying Dog Brewery’s Raging Bitch Belgian-Style IPA. Now maybe the name should offend me, but it doesn’t. I don’t actually have a dog in this fight, but I do think it’s fitting that on Thursday, just in time for the July 4th weekend, the state of Michigan reversed a decision […]
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public relations • July 1, 2011
Declaration of PR Independence
“A press release should never be more than one page long.” “The ad and editorial departments are completely separate.” “Media contacts are too busy for ‘clever’ pitches, just the facts please.” Above are just a few examples of long-held PR “truths” that shackle creative practitioners to outdated axioms and methods that just don’t get results. […]
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public relations • June 27, 2011
Are There Just Too Many PR People?
PR people have taken a beating in the past few weeks. Currently, it’s due to our increasing numbers. A recent example, among many, is a May piece in The Economist subtitled “Flacks Outnumber Hacks.” It compares PR professionals to “urban foxes” and calls us “slime-slingers,” among other things, while, oddly, positioning bloggers as the new […]
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public relations • June 24, 2011
PR People Are Just Different
Last night at my children’s middle school graduation ceremony, I was struck by how my husband and I, both PR professionals, reacted to the evening’s speakers, who included a board of education rep and the superintendent of schools. They mumbled, they were unfocused, and they didn’t even hold their punch lines long enough for the […]
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public relations • June 17, 2011
Do Journalists Really Make The Best PR People?
The recent Burson Marsteller “whispergate” mess got me thinking about the long-lived, symbiotic relationship between people who work in PR and those who make their living in journalism. The two PR pros who tried to seed negative stories about Google on behalf of a not-so-secret client (Facebook) were former reporters who had only recently moved to the dark […]
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