public relations

public relations • January 2, 2010

Ten Trends Affecting PR Professionals In 2010

Despite their overabundance this time of year, I’m a fan of lists. They impose structure and order on what is actually messy, imperfect, and disorderly. But, because I missed the 2009 list window I’ve taken a crack at identifying the major trends affecting our business and what they’ll mean in 2010 and beyond. 1. Social […]

public relations • December 28, 2009

Will E-Books Save Publishing?

While scanning the post-holiday news this weekend, I was gripped by what might be the biggest retail story of the season. Amazon, in a PR release, reported a first. On Christmas day, it sold more e-books than regular print titles. Holy page-turner. This latest chapter took me by surprise. Just this summer, Amazon-watchers and tech pundits were […]

public relations • December 23, 2009

Pepsi Super Bowl Snub Scores PR Points, Changes Marketing Game

In recent years, the Super Bowl has become as much a brand PR vehicle as an advertising showcase. Companies can score big by announcing their participation in the adfest, and if they hit, their commercial will be replayed and discussed by pundits like Barbara Lippert and Donnie Deutsch throughout the post–game news cycle. That’s why it’s ironic that Pepsi’s recent announcement […]

public relations • December 21, 2009

Domino’s Serves Up A New PR Recipe

Call it a mid-life crisis. On the eve of its 50th birthday, Domino’s is throwing its pizza recipe – and its business – up in the air. The company recently announced it has changed “everything” about its products, from crust to sauce. To top things off, it’s invited influential bloggers, some of whom have criticized its product – […]

public relations • December 16, 2009

Facebook Privacy Fix Is A Very Public Problem

As the mother of social networks, Facebook has struggled with privacy issues. It hasn’t gotten credit for many of the tools it offers, possibly because many users don’t understand them. So, the bar was raised a while back when CEO Mark Zuckerberg promised “a simpler model for privacy control.” What happened instead was a very […]