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public relations • October 5, 2009
Is David Letterman A PR Genius?
PR agency and crisis management pundits are saying that Letterman’s handling of last week’s bizarre extortion plot against him was a public relations masterstroke. As the world knows, Letterman chose to recount his experience last Thursday in a ten-minute monologue – but not his usual kind. Somewhere in those ten minutes, the late-night host admitted […]
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public relations • October 2, 2009
Why Twitter Could Be Worth A Billion Dollars
The number sounds like pure froth. After all, you don’t have to go back as far as the dot-com era to come up with laughable valuations of Web-based companies (Skype, anyone?) And this is one that has yet to turn a profit, or even articulate a plan to do so, at least publicly. Like others, I’ve gone […]
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public relations • September 29, 2009
Top Social Media Sins
I’ve been seriously under the weather after attending a meeting in Mexico City last week. (No, it’s not H1N1, though I did hear an excellent talk by the top docs in charge of public communication around the epidemic.) To make it easy on limited mental energy, I’m using a part of today’s MediaPost‘s Social Media Insider. It’s a […]
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public relations • September 22, 2009
Marketing Isn’t Getting Any Easier
It’s tough being a Chief Marketing Officer nowadays. It’s always been a high-risk role. Management tends to find it hard to gauge the bottom-line contribution, yet easy to place blame. In a recession, many businesses view marketing as a cost center, and it’s often the first budget to be cut. Then, too, everyone (and his spouse) thinks […]
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public relations • September 17, 2009
Will Healthcare Damage Brand Obama?
In “Mad Men”‘s season debut, fictional ad man Don Draper quietly advises a colleague, “Limit your exposure.” It’s actually an oblique reference to his associate’s indiscretion (and his own secret past), but I thought of Draper’s advice today in a different context. I’ve finally joined the ranks of those who fear that President Obama may be overexposed. Don’t […]
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