public relations

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public relations • July 21, 2021

Who’s Winning The PR Space Race?

The new space race is on, but this time, instead of a PR challenge among competing governments and clashing ideologies, it’s a pissing contest among billionaire entrepreneurs…with phallic imagery to match. Or so it seems. The national press has chronicled the space flights with live saturation coverage so far. Maybe it’s a welcome break from […]

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public relations • July 20, 2021

PR Tips For Announcing A SPAC Transaction

Anyone who has been watching the tech PR space has noticed a huge rise in companies going public through Special Purpose Acquisition Companies (SPACs). For those who aren’t familiar, these are “blank check” investment firms that acquire a company with the goal of bringing them to the public market. It’s not a traditional IPO, but […]

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public relations • July 14, 2021

How Speaking Opportunities Support B2B Companies

B2B companies who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. Here at Crenshaw, our client base of high-growth tech organizations have found that earned speaking opportunities and industry recognition build credibility and visibility for their brand. In many cases they […]

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public relations • July 7, 2021

6 Things PR Agencies Should Never Say

PR agency teams, like all creative services people, love to keep our clients happy. That’s a good thing, except where the drive to please leads us to say things we shouldn’t. Who here hasn’t uttered something on an update call or dashed off something in an email and then thought better of it?  I don’t […]

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public relations • July 1, 2021

A Toast To Independent PR Agencies

It’s nearly Independence Day, which is a good time to reflect on what independence means in the business of public relations. Lots of ad and PR agencies tout their independent status in their marketing. Judging from a quick review of the websites of midsize PR firms, most think it’s a differentiator. But what does the […]

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