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social media • August 19, 2009
Does Twitter’s Pointless Babble Remind You Of Anything?
Just about any half-baked study claiming to be about Twitter seems to generate lots of attention lately. Cue the salt shaker. But, I was entertained by a recent example of Twitter insight. A market intelligence company called Pear Analytics had the idea to analyze 2000 tweets over a period of two weeks’ time, grouping them into six […]
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social media • August 11, 2009
Penny Pranks Pay Off For Office Max
Back-to-school campaigns make me anxious. They evoke that Sunday-night-and-I-haven’t-done-my-homework feeling in a sure sign that the summer’s waning. This year, despite some encouraging economic reports, it’s looking like a depressing September all around. Forecasts suggest that shoppers will keep their wallets zipped, and major retailers are responding with uninspired price promotions and coupon drops. There’s even evidence that the […]
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social media • August 3, 2009
Don’t Get Mad, Get Online; Social Media As Bully Pulpit
Social media has become not only a way to connect with friends and contacts, but a bully pulpit about customer service. Today’s Wall Street Journal features yet another story about large companies who act fast to avert PR disaster when someone complains publicly about their service or brand. And, why not? Who hasn’t used social media […]
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social media • July 23, 2009
Zappos And The Social Media Myth
It’s a common perception that Zappos, which was just acquired by Amazon.com, was able to build its brand, and even its business, on the strength of social media. After all, CEO Tony Hsieh is a Twitter celebrity with over a million followers. Zappos encourages its employees to Twitter, and more than 400 do. A model of […]
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social media • July 22, 2009
Cola Rivals Engage…With Each Other
It took me a while to get the Coke-Pepsi social media handshake thing. I’m referring to that moment of Twitter diplomacy a couple of weeks ago. The brand rivals agreed to make nice and follow one another, through a notably civil but tepid public exchange of updates. The detente was a response to a challenge by Australian marketing firm […]
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