Posts By: Cliff Maroney



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September 17, 2013

Tuesday Tips: PR Pointers for Mobile Content

by: in: communications, Crenshaw Communications, PR Fish Bowl, public relations

More people have access to cell phones than working toilets. From a PR perspective it has never been more crucial for brands to adopt a functional mobile presence, as more and more, devices become our primary source of information. Furthermore, given mobile’s prevalence, now there is great opportunity to drive your content and brand more…
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June 18, 2013

Tuesday Tips: PR Tips For The Big Media Interview

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Successful media coverage is a defining component of a successful PR plan, and the most straightforward way to get it is a client interview. These opportunities come in all different shapes and sizes, from casual coffee shop background briefings to in-depth phoners. Though every interview may not carry the same clout as “O’Reilly-Obama,” that doesn’t…
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May 21, 2013

Tuesday Tips: Avoid Social Media Disasters

by: in: PR Fish Bowl, public relations

As PR and social media professionals who often share content on behalf of brands and company executives, we literally have their reputations in our hands…and on our dashboards. That’s why every PR pro must guard against the unscrupulous. Recent Twitter hacks of major brands like Burger King, Jeep and Chrysler show that no one is…
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April 30, 2013

Tuesday Tips: Tech Tools That Make PR Work, Work Better

by: in: Crenshaw Communications, PR Fish Bowl, public relations, time management

Work demands are always changing, but thanks to technology, we can be better prepared, more organized and more confident of doing our job efficiently. Here are some great tech tools for PR pros and others to consider to make work…well…work better. 30/30 Task management can be daunting. 30/30 simplifies it and even makes it fun….
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February 1, 2013

TGIF: To Preview, or Not to Preview: That is the Super Bowl PR Question

by: in: Crenshaw Communications, PR Fish Bowl, public relations

While getting a head start on the competition is generally viewed as a smart strategy, does it translate into (PR) points for Super Bowl advertisers? Which method pays bigger dividends – previewing, or creating anticipation by waiting? Here are the two views. The Upside: Maximum Exposure By choosing to broadcast commercials or teasers, sponsors get…
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January 24, 2013

TGIF: It’s Award Season – Even In PR

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

by guest blogger George Drucker We’re getting into awards season. . . in film, television, even public relations. It reminds me of a learning from years ago that has affected my modus operandi for business development and client relations ever since. Winning awards for creativity is great for the ego. But it’s not necessarily what…
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