
5 Cloud Technology Trends For 2020
AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. They also offer lots of opportunity for tech PR teams. But there’s an overlooked bit of B2B tech that’s quietly poised to shake things up: the cloud. From data management to document storage, the outlook is strong with a high […]
Read More
5 PR Takeaways From NRF 2020
Each year, right on the heels of CES, thousands of hungry retailers, vendors and influencers flood New York City’s Javits Center for the retail industry’s annual conference, NRF. In 2020, this PR professional was among them. NRF is at retail’s epicenter, unveiling exciting new vendors as well as key trends that define the industry for […]
Read More
Using Creative PR To Make News
Earlier this week we explored ways that PR pros can keep their clients in the media even when they have no news. The best PR firms create news rather than wait for it to come from the client. At our agency, we’re fortunate to work with stellar brands, many of whom offer credible news hooks. […]
Read More
PR Tips For Talking To Top Tech Bloggers
As an account person at a New York PR agency focused on tech accounts, I spend most of my day trying to reach some of the world’s most savvy tech bloggers and influencers. Bloggers are important in nearly every sector, but those who cover technology are particularly crucial to launching a new product or service, […]
Read More
PR Pointers For Mobile Content
More people have access to cell phones than working toilets. From a PR perspective it has never been more crucial for brands to adopt a functional mobile presence, as more and more, devices become our primary source of information. Furthermore, given mobile’s prevalence, now there is great opportunity to drive your content and brand more […]
Read More