communications, Crenshaw Communications, PR Fish Bowl, public relations • November 11, 2020
PR Tips For A Deep Media Spokesperson Bench
In B2B public relations, there are few assets more valuable than a terrific media spokesperson. PR teams depend on a company or brand representative who can deliver a quick, incisive comment about a breaking news story or deep insights about a company move. For some organizations, the CEO or founder is the best spokesperson due […]
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Crenshaw Communications, PR Fish Bowl, public relations • August 13, 2020
How To Manage A PR Team: 5 Tips
As a top PR agency we’re lucky to work with many organizations that prioritize the relationship we share. We pride ourselves on working independently and staying ahead of our clients, many of whom are high-growth tech businesses. Yet our success depends on collaboration. The same is true of almost any PR agency or team. With […]
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Crenshaw Communications, PR Fish Bowl, public relations • May 11, 2020
Fresh Data: The PR Answer To No News
As PR pros we are all accustomed to the ebbs and flows of the news cycle. And while “knocking it out of the park” when a company has news to share is vital, it’s even more important to find ways to keep a business in the media during quiet periods. The latter is more difficult, […]
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Crenshaw Communications, PR Fish Bowl, public relations • February 4, 2020
5 Cloud Technology Trends For 2020
AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. They also offer lots of opportunity for tech PR teams. But there’s an overlooked bit of B2B tech that’s quietly poised to shake things up: the cloud. From data management to document storage, the outlook is strong with a high […]
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Crenshaw Communications, PR Fish Bowl, public relations • January 16, 2020
5 PR Takeaways From NRF 2020
Each year, right on the heels of CES, thousands of hungry retailers, vendors and influencers flood New York City’s Javits Center for the retail industry’s annual conference, NRF. In 2020, this PR professional was among them. NRF is at retail’s epicenter, unveiling exciting new vendors as well as key trends that define the industry for […]
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