Crenshaw Communications, PR Fish Bowl, public relations • December 22, 2011

If Santa Were More Social

Nowadays everyone is using social and digital media. And with so much to do before Christmas, I’m thinking that Santa could ease some stress and reinforce his personal brand by embracing digital technology. Here are a few ways for him to start: Live Tweeting. Wouldn’t it be great to follow Santa’s every move on Twitter? […]

Read More
creativity, PR Fish Bowl • December 6, 2011

Tuesday Tips: Make The Most Of PR Mailers

December is here, and tis the season of giving! But in PR, we like to “gift” media all year-long. Not your typical gift, but what we call “creative deliveries.” In short, your clients’ offerings artfully packaged to get maximum media attention. Yes, a pitch letter and a phone call will often be enough, but why […]

Read More
creativity • November 1, 2011

The Presume

It’s no secret that you need to stand out these days when applying for a job. Killer qualifications are often not enough to get your foot in the door. Enter the presume. The presume brings your resume to life using your own voice, visuals and graphics to highlight your educational and employment experience in a […]

Read More
public relations • October 4, 2011

How To Be Indispensable In PR

There’s no better way to end a work week than with a thankful note from a client. “Great job this week, couldn’t have done it without you.” Yep, that sums it up. Weeks worth of hard work have paid off. In public relations, we have to be indispensable. Every action must prove to our clients […]

Read More
Crenshaw Communications, public relations • September 13, 2011

PR Secrets Of A Successful Blogger Event

Bloggers are powerful. One post, one tweet, from an influential blogger, and it can have a cascade effect. (Check out this recent NYT article about a blogger event gone wrong if you don’t believe me.) Smart clients appreciate the power of the blog, and in many cases, moms – or parenting bloggers, as we like […]

Read More