Crenshaw Communications, PR Fish Bowl, public relations • April 23, 2019
Got Funding? Here’s How To Announce It
In B2B tech PR, an infusion of new capital is one of the best opportunities to drive quality media coverage at scale. This holds true whether you’re a startup or a more mature business. Funding announcements can offer instant credibility for a brand, validating the company’s strategy and vision. Yet new funding rounds are a […]
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Crenshaw Communications, PR Fish Bowl, public relations • March 28, 2019
5 Ways To Ensure A Worthwhile Analyst Meeting
In today’s B2B PR, good analyst relations (AR) are essential. Technology analysts at firms like Gartner, Forrester and IDC can meaningfully shape the overall direction of a category and directly impact a B2B technology provider’s business. This can occur in two ways. First, most analyst firms publish in-depth research that potential clients and existing customers […]
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Crenshaw Communications, PR Fish Bowl, public relations • March 14, 2019
Press Releases Aren’t Dead — But Do You Need One?
No, press releases aren’t dead. Despite what many PR pros say, the news release is still a reliable tool for sharing information with media. In fact, when I share information without a press release, the first question many reporters ask is, “Do you have a press release I can look at?” So the press release […]
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Crenshaw Communications, media relations, PR Fish Bowl, public relations • March 5, 2019
3 Rules For “Off the Record” Conversations
An “off-the-record” conversation with a journalist can sound mysterious or complex, but in PR it’s a very effective tool. Whether you’re providing candid background about a frustrating trend in your industry or trying to blunt the impact of a coming story about your organization, off-the-record interactions with reporters can deliver benefit for your brand, even […]
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Crenshaw Communications, PR Fish Bowl, public relations • February 22, 2019
3 PR Takes On YouTube’s Brand Safety Scandal
YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. In the wake of the scandal, some of YouTube’s biggest advertisers, including Disney and AT&T, have pulled the plug on their ad spend – […]
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