Colleen O'Connor

Crenshaw Communications, News • August 13, 2020

Access Bio Live on Bloomberg TV

Even several months into the COVID-19 pandemic, testing is needed now more than ever. Our client was recently granted EUA (emergency use authorization) from the FDA for its COVID-19 PCR and lateral-flow antibody tests. Reeve Benaron spoke with Bloomberg’s Emily Chan about plans for distribution and the importance of testing with precision and accuracy. Check […]

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communications, Crenshaw Communications, marketing, media relations, PR Fish Bowl, public relations • August 5, 2020

PR Tips On “Closing The Deal”

Business presentations are both exciting and stressful — whether you’re in PR, sales, marketing or a tech startup looking for funding.  Intangible factors like personal chemistry, charisma, and energy are top factors. But especially in the COVID era, the packaging of the presentation itself is also critical. Before you speak in-person or virtually, prospective clients […]

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communications, Crenshaw Communications, PR Fish Bowl, public relations, technology • July 30, 2020

You Know You Work In Tech PR When…

Tech PR offers constant opportunities for jumping on news and trends. And, yes, PR people in general are always “on,” because we’re subconsciously or overtly thinking of ways to bring clients into the conversation or use news to generate coverage. But tech PR takes things to a different level because of its constant innovation and […]

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Crenshaw Communications, News, technology • July 28, 2020

Verizon Media Wins Big at Adweek Readers’ Choice: Best of Tech Awards

Exciting news for our client Verizon Media! Earlier this year, it was nominated for the second annual Adweek Readers’ Choice: Best of Tech Awards. These awards recognize the top advertising and marketing technology providers, all voted on by readers. Verizon Media brought home an unprecedented four awards — for best demand side platform, supply side […]

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communications, Crenshaw Communications, PR Fish Bowl, public relations • July 10, 2020

10 Podcasts PR Pros Should Listen To

PR agencies must stay up to date on current events and industry news. Most PR specialists will have an active Twitter and several news sites open as they work to check for news opportunities. While our main goal in PR is staying informed about various industries, from ad tech to zythology, we also need to […]

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