Crenshaw Communications, PR Fish Bowl, public relations • August 28, 2012

How To Create A Successful Facebook Contest

by guest blogger Sodelba Alfaro It’s been fashionable of late to bash Facebook, but here are the facts. Nearly half of 18-34 year olds check Facebook as soon as they wake up.  Those are huge numbers, and brands are taking advantage of this by launching promotional campaigns on the social network.  With a Facebook contest, […]

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Crenshaw Communications, PR Fish Bowl • August 17, 2012

The Rebranded LeBron James

In a world of social media and 24-hour news cycles, a bad PR move can completely alter the public’s perception of a brand or celebrity.  LeBron James knows this all too well, but after watching him lead Team USA Basketball to Olympic gold this past Sunday, I was amazed at how he’s been able to […]

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PR Fish Bowl, public relations • June 12, 2012

What the Best Media Contacts Do And Don’t Do

If you’ve been in PR long enough, there’s no doubt you’ve received some nasty emails from short-fused journalists who’ve been inundated with misdirected, off-target and just wrong pitches.  A few weeks ago, I ended up getting the exact opposite; a good-natured note from a high-profile journalist letting me know that he couldn’t cover a story […]

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PR Fish Bowl, public relations • May 4, 2012

Get Outside! (Your Comfort Zone) Conquering Common PR Phobias

It’s graduation season, which means the beginning of new and promising PR careers and summer internships.  It can be a lot to handle all at once, and you’ll have to step outside your comfort zone every now and then to truly succeed. Here are the top 4 phobias I see from those just starting out […]

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Crenshaw Communications, PR Fish Bowl, public relations • April 10, 2012

Scoring The BIG PR Win

In today’s PR landscape, a high-profile article or interview can mean the difference between a happy client and a disappointed one.  Your clients have the inherent need to look stronger, smarter, and better positioned than the competition, and there’s no better way to accomplish this than by scoring a great feature in an influential outlet […]

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