Can Your Social Media Use Some Spring Cleaning?
In the digital age, your home probably isn’t the only thing that needs a light dusting after a long winter. Here are a few Friday ideas to help you hit “refresh” and spring clean your social media. It’s Cut Time Just like in sports, it’s time to assess your blog feeds and email subscriptions. Are […]Read More
Borrowing Interest (Or Stealing It!) With Breaking News
So your client isn’t making that huge “New iPad” headline news? You still need to get them press and attention and sometimes that can be tough. The smart PR practitioner is always on the lookout for ways to piggyback onto a broad, national event or story or something gaining ground in the cultural zeitgeist. Get […]Read More
What The NFL Can Teach PR Pros
The Super Bowl is this Sunday, and football is on everyone’s mind. Whether you’re a Patriots fan, Giants fan, or don’t even know what a field goal is, chances are you‘ll be watching this weekend. Sports can teach us a lot about life in the PR world. Here are just a few of the reasons […]Read More
Time For A Mid-Season PR Plan Replacement?
It’s that time of year again, the cold doldrums of January and a ton of mid-season TV replacements. It’s the television industry’s annual do-over, where TV execs get to press reboot and give it another try. Much like a PR campaign that isn’t working, new strategies occasionally need to be implemented mid-way through the year. […]Read More
A November To Remember
In addition to the traditional Thanksgiving bounty of food and family, this month has offered its share of embarrassing political viral videos. This cornucopia of candidate catastrophes demonstrates how powerful and influential social media has become. Online social sharing is now as common, if not more, than reading the newspaper, and celebrating the successful is not […]Read More