Crenshaw Communications, crisis management, ImPRessions • September 20, 2017
PR Lessons From The Bungled Equifax Crisis
Public relations people like to talk about “getting out in front” of a crisis; in fact, for a taste of real-life preparation, check out this stress-inducing story about a crisis simulation by The New York Times‘ Sapna Maheshwari. Yet it’s a myth to think you can prevent any event that could wreck a company’s reputation. […]
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Crenshaw Communications, ImPRessions, public relations, reputation • September 13, 2017
PR Heroes Of The Hurricanes
Back-to-back hurricanes Harvey and Irma were unprecedented in their impact, destroying lives and homes, wreaking billions in damage, and knocking other news out of the headlines (a minor challenge for the media and public relations professions.) But the storms of September also brought some good news. Experts tell us that the U.S. is improving in […]
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Crenshaw Communications, ImPRessions, public relations • September 6, 2017
PR Tips On Being Quoted In The Media
As public relations professionals know, there are many different types of media interviews. Some are features based on in-depth contact with company representatives. Others involve a chance to comment about a breaking news story or issue. In the latter case, we sometimes experience disappointment. We work to generate a quick opportunity for a client or […]
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ImPRessions • August 23, 2017
The 7 "New" Rules Of Digital PR
Do you work in digital PR? If you work in public relations at all, the answer is yes. The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. And with change come challenges. In some ways PR hasn’t changed that much. We […]
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Crenshaw Communications, ImPRessions • August 15, 2017
Corporate Ghosting: Can We Bust It?
Have you been ghosted lately? Don’t laugh… if you’re a PR agency or other service business, chances are it has happened to you. I don’t mean that thing where a friend or dating partner suddenly stops returning all texts or calls. I’m talking about business or “corporate ghosting,” which can be just as infuriating and […]
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