communications, Crenshaw Communications, ImPRessions, public relations • November 13, 2013
A PR Review Of The Best And Worst Public Apologies
Given the accelerated pace of social media sharing, a simple slip can quickly escalate to something approaching a PR crisis. Sometimes the “crisis” is partly imaginary, and in other cases, it could be nipped with one simple thing: a sincere, well-crafted public apology. Problem is, apologizing is a dying communications art. Here’s an analysis of […]
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communications, Crenshaw Communications, ImPRessions, public relations • November 6, 2013
6 Things That Undermine A Strategic Communications Plan
Strategic communications is more than a business buzzword. A well-designed strategic communications plan is a strategic asset; it can boost brand value, enhance relationships with customers and partners, and build reputation while reducing inefficient PR and communications spending. Assuming you know how to develop a strategic communications plan that focuses on the right message mix, […]
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Crenshaw Communications, crisis management, ImPRessions • October 30, 2013
Seven Scary Cases of Crisis Management PR
It’s every communicator’s nightmare: a negative situation escalates and becomes a big story, or a business is victimized by an accident or malicious prank. Negative headlines are just the tip of the iceberg, since it’s hard to gauge a brand’s crisis response based on media coverage or social sharing. But the following get our votes […]
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communications, Crenshaw Communications, ImPRessions • October 24, 2013
PR Pros In A "Content Frenzy" (or "Blurred Lines")
“Content is a shitty business. You listicle-making sheep are following us off the cliff!” – Jeff Jarvis, BuzzMachine Despite Jarvis’ colorful warning to the crowd of PR professionals at the Council of PR Firms Critical Issues Forum, dubbed “Content Frenzy,” we PRs came to listen and learn at the feet of the media and content […]
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Crenshaw Communications, ImPRessions, public relations • October 21, 2013
10 Rookie PR Mistakes That Startups Make
“It’s not rocket surgery” is how Polish entrepreneur Michal Sadowski describes building a startup business in a self-produced video that’s currently making the rounds. Mixed metaphors aside, Sadowski’s video has been called out for ignoring the tough side of entrepreneurship. And it’s true that if you’re a startup or a new company, your life is […]
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