Crenshaw Communications, ImPRessions • December 6, 2016
How Public Relations Can Fight Fake News
Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous […]
Read More
Crenshaw Communications, ImPRessions, public relations • November 27, 2016
How PR Agencies Set Budgets And Billing Rates
For any brand or business looking to bring on a PR agency, the cost of a quality public relations program is a key factor in the decision. Yet for the uninitiated, the different ways agencies budget and bill can be opaque, to say the least. That makes it difficult to get an apples-to-apples comparison when […]
Read More
Crenshaw Communications, ImPRessions, public relations • November 16, 2016
How PR And Content Marketing Can Work Together
Public relations and content marketing are powerful when they work together. This is particularly true for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But too often, the disciplines and even their teams are distinct. Many PR practitioners naturally prioritize the generation of earned […]
Read More
Crenshaw Communications, ImPRessions, public relations • November 5, 2016
Six Ways To "Hack" Your PR Program
Despite becoming more data-driven in recent years, public relations is still a relatively low-tech business. That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. Compared to digital marketing and advertising, which has only become more automated over time, our […]
Read More
Crenshaw Communications, ImPRessions • October 27, 2016
When A Privacy Breach Is A PR Crisis: How To Avoid It
What would happen if your emails were disclosed for all to see? For most of us, it would be awkward at the very least, but for a public figure or corporation, disclosure of private communications amounts to a full-blown public relations crisis. Hillary Clinton’s campaign is currently dealing with a regular trickle of private emails […]
Read More