Crenshaw Communications, ImPRessions, public relations • October 19, 2016
Social Hashtag Campaign Is A PR Winner For Excedrin
Tying a brand to a big news story is a time-honored public relations tactic for earning media coverage. Sometimes it’s about a fast-breaking event, like a data security executive commenting on a major hack. Often there’s a narrow window of opportunity to ride the wave. Then there are stories that dominate over months, offering more […]
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Crenshaw Communications, ImPRessions, public relations • October 13, 2016
Reporter Fahrenthold Crowdsources His Way To Glory
People who work in media and public relations like to say that click-bait headlines and hot takes have replaced traditional, “shoe-leather” reporting – the type that involves long hours of investigation, dogged pursuit of sources, and boring background interviews. Some even say the internet killed “real” journalism. But one reporter has turned that trope on […]
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Crenshaw Communications, ImPRessions, public relations • October 7, 2016
15 Top Questions To Ask During A PR Agency Search
Selecting the right public relations agency is a bit like dating, and it can be fraught with some of the same perils and challenges. It’s easy to be swept off your feet by a charismatic team, or dazzled by a slick presentation. How do you get both style and substance, as well as the perfect […]
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Crenshaw Communications, ImPRessions • September 28, 2016
What PR Can Learn From The 2016 Election
Every presidential election is a showcase for public relations and political strategy, but the 2016 race has taken PR to a whole new level. There’s ongoing coverage about the candidates themselves, but then there’s the spin, counterspin, punditry, analysis, and back-and-forth around each campaign’s communications and media strategy. The pace of the coverage and […]
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Crenshaw Communications, ImPRessions • September 22, 2016
PR Advice For CEOs Under Fire
When the stuff hits the fan, what’s an embattled CEO to do? It helps to hire a top PR firm, but even the best advice may not salvage a reputation. That’s the case for two chief executives who found themselves facing congressional investigations this week. What can PR and reputation experts take away from the […]
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