Crenshaw Communications, ImPRessions, public relations, reputation • April 21, 2016
How To Win A PR War (Hubspot vs Dan Lyons)
Marketing software company Hubspot’s recent struggle with writer Dan Lyons is instructive for anyone embroiled in a public relations war about reputation. The brouhaha wasn’t as public as some such battles – largely because Hubspot isn’t a consumer company — but it made the rounds in technology circles faster than new malware and probably caused […]
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Crenshaw Communications, ImPRessions, public relations • April 14, 2016
Managing The Risks Of Influencer Marketing
Influencer marketing programs are a godsend for PR agencies and others who look to combine the third-party endorsement of earned media with the credibility of word-of-mouth marketing. But any influencer marketing opportunity comes with risks and caveats, as recent news suggests. Compliance. Lord & Taylor recently settled charges brought by the Federal Trade Commission for […]
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Crenshaw Communications, ImPRessions, public relations • April 8, 2016
6 Ways To Grow Earned Media Results In PR
A well-designed public relations campaign can be an asset to any organization. But sometimes the PR team works hard to generate results, then moves on to the next thing. In order to truly optimize the public relations investment, the publicity placements should work as hard as we do. Here are some ways to amplify those […]
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Crenshaw Communications, ImPRessions, public relations • April 1, 2016
What Master Interviewers Can Teach PR People
Because we spend time preparing clients for meetings with journalists, PR people tend to study media interviews from the view of the person getting the questions. During this crazy political primary season, interview-watching is a spectator sport, usually starring Donald Trump. Yet something changed this week. Trump has had interviews with conservative Wisconsin radio personality […]
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Crenshaw Communications, ImPRessions, public relations • March 25, 2016
How To Get The Best From A PR Agency
A relationship with a public relations agency can be a little like a marriage. It starts with a spark, yet like any partnership, it can change over time. Take a look on Quora, or talk to someone who has worked with many different PR agencies, and you’re likely to hear about a range of experiences, […]
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