Crenshaw Communications, ImPRessions, public relations • March 16, 2016
Why DIY PR Will (Usually) Fail
For a public relations professional, it’s annoying to read about “DIY PR”. These types of articles – usually targeted to small companies or startups – can contain useful information. But they imply that anyone can learn to do PR with a crash course consisting of a few blog posts. Maybe it’s just professional pride speaking, […]
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Crenshaw Communications, ImPRessions, public relations • March 9, 2016
How To Measure PR Outcomes: A Practical Guide
In my first New York public relations job, one of my tasks was to sort and tally the stacks of client publicity clips that came in from the clipping service. That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared. My fingers […]
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Crenshaw Communications, ImPRessions, public relations • March 2, 2016
Donald Trump’s Not-So-Secret PR Weapon: Earned Media
Like most primary-watchers, I’m tired of reading – even tired of blogging – about Donald Trump. Yet you can’t deny that the candidate has a talent for public relations. There’s one thing that separates Trump from others in the dwindling Republican field – and I don’t mean his billions, his business background, or even his hair. The real […]
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communications, Crenshaw Communications, ImPRessions, public relations • February 18, 2016
Apple’s PR Showdown
It’s been a tough few months for Apple’s PR team. After it reported a slowing of its normally torrid sales growth, market-watchers and media speculated that Apple was showing signs of weakness. As investors turned bearish, Google parent company Alphabet surpassed Apple in market capitalization – a psychological milestone. Apple, usually in the driver’s seat […]
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Crenshaw Communications, ImPRessions, public relations • February 4, 2016
Martin Shkreli’s Guide To PR Suicide
Talk about a public relations lesson in what not to do. Bad-boy pharmaceutical executive Martin Shkreli has been called a “world-class jerk,” “brat businessman” and “most punchable” — and those were just the printable things in an hour on Twitter. Shkreli has become a public villain of cartoonish proportions. It started when, as CEO of […]
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