Crenshaw Communications, ImPRessions, public relations • February 2, 2016
Winning The Expectations Game In PR: Advice For Companies And Agencies
How is a PR agency engagement like the Iowa caucus? A day after the first real contest, it’s clear that the election isn’t just about polls, punditry, or even the final count. When it comes to public perception, it’s all about expectations, and whether the reality measures up. The same principle holds true in a […]
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Crenshaw Communications, ImPRessions, public relations • January 26, 2016
Why Are PR Agencies So White?
The public relations industry has done a good job speaking out about the lack of ethnic and demographic diversity in our business – particularly at PR agencies, where middle-class whites predominate, and where C-level management is mostly Caucasian men. For the unpersuaded, there’s some excellent content on why ethnic diversity is critical to the future […]
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ImPRessions, public relations • January 15, 2016
The PR Wisdom Of Martin Luther King, Jr. (Updated)
Like many professional communicators, I’ve long considered Dr. Martin Luther King, Jr. as an example of natural public relations instincts and admired his speeches and sermons as models of artful and persuasive communications. The celebrated “I Have A Dream” address can still give me chills. But King’s life and writings offer more inspiration for professional […]
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Crenshaw Communications, ImPRessions, public relations • January 8, 2016
Theranos: Triumph Of PR Over Science?
The suddenly sober mood of 2016 is extending to Silicon Valley. The tech sector’s experiencing a sense of caution and maybe a renewed commitment to diligence after much exuberance. Part of that is something Fast Company calls the “Theranos effect.” The rise and fall of the once-promising health technology startup is a warning for investors […]
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Crenshaw Communications, ImPRessions, public relations • January 4, 2016
The Top Tech PR Stories Of 2015
As PR agency professionals and other pundits make up their “best” and “worst” lists for 2015, technology stories and the PR behind them will be ubiquitous. That’s because the publications and brands that used to be followed by geeks and technical experts are now mainstream. Mashable, for example, reports regularly on general news stories, and […]
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