Crenshaw Communications, ImPRessions, public relations • November 18, 2015
Six Essential Communications Skills For PR People
Those who succeed in public relations must be naturally good at communicating, right? Not always. PR has changed dramatically over the past few years, which calls for new or enhanced skills. Professional communicators today are more likely to be reaching customers or constituencies directly than merely going through the filter of media. And many of […]
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Crenshaw Communications, ImPRessions, public relations • November 11, 2015
Six Reasons To Hire A Small PR Agency
As the owner of a relatively small PR agency, I appreciate it when clients and prospects tell me how much they value a firm of our size compared to the large agencies they know. Having worked at two multinationals and one midsize PR firm before starting my own business, I know the difference. But the cliches […]
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Crenshaw Communications, ImPRessions, public relations • October 30, 2015
REI Cancels Black Friday. Great PR Follows.
How many retailers could tell its customers to take a hike – literally – and earn glowing PR? Of course, that’s exactly what happened when REI announced it would close on Black Friday while urging employees and customers to get out and enjoy the outdoors instead of shopping. It was a trailblazing PR move that […]
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Crenshaw Communications, ImPRessions, public relations • October 25, 2015
Amazon And The New York Times: Corporate PR Gets Tough
The PR agency world has been buzzing over Amazon’s extraordinary public response to the August New York Times feature about its “bruising” workplace. For those who’ve been under a rock, the piece depicted Amazon as a “survivor”-like environment where utter dedication to company goals is demanded and constant stress is the norm. A refutation of […]
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Crenshaw Communications, ImPRessions, public relations, reputation • October 19, 2015
The Business Case For Corporate Reputation PR
PR and corporate communications professionals often advocate for proactive corporate reputation management. We talk up the benefits of having a good reputation, but can you put a value on it? A bad reputation can be ruinous, of course. Just look at the Volkswagen diesel emissions scandal. Its shares tumbled and its chief executive resigned after […]
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