branding, Crenshaw Communications, ImPRessions, public relations • June 20, 2015
What Donald Trump Knows About Public Relations
It may seem a stretch that PR people can learn from Donald Trump, whose announcement that he will run for president was lampooned by many in social and traditional media. But maybe we can. Trump’s threats to enter the presidential race over the years have come across as tired and transparent bids for publicity. But, […]
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Crenshaw Communications, ImPRessions, public relations • June 17, 2015
What Journalists Should Know About PR People
Lauren Sieben’s enlightening post about what PR agency and client-side pros should know about today’s newsroom got me thinking about the flipside. What, if anything, should journalists know about a PR firm, or how communications professionals operate? While the typical public relations agency hasn’t been as radically disrupted as the traditional newsroom, there are many […]
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blogging, Crenshaw Communications, ImPRessions, public relations • June 8, 2015
How To Run A PR Agency Search
Lou Hoffman wrote a great post on the “broken” PR agency review process. Certainly the classic client-agency dating ritual could use improvement. The process rewards many skills, from powerpoint graphics to research capabilities, and not all are equally important to a successful PR relationship. Lou’s post makes the often-overlooked point that an agency’s ability to […]
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Crenshaw Communications, ImPRessions, public relations • May 29, 2015
Five Qualities Of The Best PR People
We in the PR agency business talk a great deal about “talent,” and with good reason. It’s what we’re selling. And in my mind there’s a nature vs. nurture debate about what makes a talented PR practitioner, particularly in the agency environment. So, are PR stars born or made? Are they great at what they […]
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Crenshaw Communications, ImPRessions, public relations • May 22, 2015
Six Personal PR Tips For Introverts
It’s the age of personal branding, and everyone is expected to be their own best PR person. If you’re a startup founder, a company CEO, or simply a business professional wanting a higher profile, you’re meant to be relentlessly building an image as — maybe an innovator. Or, possibly a change agent. Certainly a thought […]
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