Kaitlyn Kotlowski

Crenshaw Communications, PR Fish Bowl, public relations • January 24, 2014

PR For Start-Ups: Avoid These Pitfalls

For an early-stage company or start-up, a strategic PR campaign can help drive visibility, highlight what makes the company or its products different, and propel the business forward. But while early-stage entrepreneurs and their associates typically value what strategic PR can bring, they are usually wearing many hats, and they don’t always understand how to […]

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Crenshaw Communications, PR Fish Bowl, public relations • January 10, 2014

PR Pros: Turn Your Client Into a Subject-Matter Expert (SME)

Smart PR practitioners know that it’s integral to strategic communications to have a client you can confidently and consistently put forward as a subject-matter expert (SME). Whether you’re trying to pitch a fresh story, “newsjack,” or prep a conference speaker proposal, having a go-to SME with the right background is key to many a PR […]

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Crenshaw Communications, PR Fish Bowl, public relations • November 27, 2013

What PR Pros Are Most Thankful For This Thanksgiving

The holiday season is here, and Thanksgiving is a perfect time to consider all of the things we appreciate. While family, friends, and good health are always at the top, the team at Crenshaw Communications came up with our very own list of things PR pros are most thankful for. Day-to-day variety. PR is fun, […]

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Crenshaw Communications, PR Fish Bowl, public relations • November 26, 2013

Preparing the Perfect RFP: Tips From A Top PR Agency

As a PR agency professional, I’ve grappled with a fair share of requests for proposals, better known as RFPs. These documents can create excitement inside an agency, but since they often require an “all hands on deck” approach and usually include several PR firms, they’re regarded as a necessary evil. But the issuance of an […]

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Crenshaw Communications, PR Fish Bowl • October 8, 2013

Creative Strategies for B2B Tech PR

Public relations work for B2B technology clients is fascinating and often complex, but its tactics are fairly straightforward. After all, your client’s target audience is other businesses, which narrows the way you strategize PR and communications programs. But even within a B2B technology PR agency or team, there are times when “B2C” thinking adds depth […]

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