Crenshaw Communications, News • July 23, 2015
Ladies Who Laugh
An evening of laughter and fundraising for scholars, hosted by New York Women in Communications NYWICI, as it’s known, this week hosted its annual fundraising event at Caroline’s comedy club supporting its scholarship program, and it was a good chance for us to enjoy a few laughs while mingling with our colleagues here in New […]
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PR Fish Bowl • July 16, 2015
How Marketing And Advertising Can Inform PR
If you work in public relations, there’s a chance people outside your field have confused what you do with advertising or even marketing. The three often operate alongside one another but are distinct and separate practices. Still, when working with a company or brand, there are ways PR professionals can glean useful insights from marketing and […]
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Crenshaw Communications, PR Fish Bowl • July 7, 2015
Strategic PR Tactics That Can Drive Business
The outcomes of strategic public relations can be hard to predict, and while certain metrics can help define success, a common question PR agencies face from clients looking to grow their businesses is this: how can PR improve my bottom line? This can be a tricky question. PR goals should be clearly delineated from the outset […]
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PR Fish Bowl, public relations • June 29, 2015
PR Campaigns Pop On Independence Day
The Fourth of July can bring a lull for many businesses, but for some, PR campaigns go into overdrive, peaking just before Independence Day. Savvy PR agencies with clients in categories from grills to wearable technology know how to link their brands to the holiday honoring the founding of our country, seizing an opportunity to shine. Here are […]
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Crenshaw Communications, PR Fish Bowl • June 18, 2015
8 Simple Ways To Improve Your PR Writing
The public relations profession is surely evolving, but good, persuasive writing remains a core component of good PR on both the agency and corporate side. Since strong writing is a skill to be maintained and improved, a refresher course is always in order. So whether your concern is product PR, tech, crisis management, or public […]
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