blogging, PR Fish Bowl • October 13, 2015
Brands With Blogs That PR Loves
When building a comprehensive public relations campaign, a smart blog is still a relevant and beneficial tool. Blogging came into its own more than a decade ago, but that doesn’t mean blogs are old news. In fact, they’re critical in setting the tone and voice of a company or brand, providing ways to inform, educate, delight, […]
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advertising, PR Fish Bowl, public relations • October 8, 2015
Ways PR Is Not Marketing Or Advertising
People often confuse public relations work with marketing or even advertising. While it’s understandable why they might be linked, and the lines between disciplines are blurring, confusion can be frustrating for PR folks when it comes to meeting client expectations for PR services. We wrote earlier about how marketing and advertising can inform the PR […]
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PR Fish Bowl • September 24, 2015
PR Lessons From The Late, Great Yogi Berra
Media and public relations professionals had a lot to digest this week, from the Pope’s first visit to the U.S. to the Volkswagen diesel fuel scandal, to the passing of the legendary Yankee catcher and coach Yogi Berra. Baseball fan or not, it was hard to miss the quirky character of one of the best […]
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PR Fish Bowl • September 3, 2015
5 Post-Summer Tips To Get Your PR Team In Gear
PR agency and media relations people tend to work hard, relish summer Fridays and warm-weather vacations, and return to work with gusto when fall rolls around and clients suddenly seem to realize how much needs to be accomplished in the fourth quarter of the year. But even the most zealous communications pros can find it a […]
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PR Fish Bowl • September 1, 2015
5 Secrets To Getting PR For Labor Day
Labor Day is right around the corner, and any PR pro knows the calendar provides built-in opportunities to promote your company or brand. Whether you “labor” in B2B public relations or work with a consumer technology company, these tips should be top of mind to earn a little media boost when the unofficial last weekend of summer rolls […]
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