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communications • June 3, 2011
Crisis PR Tips From "Weinergate"
Last night, Jon Stewart mocked his own ambivalence about going below the belt on close friend Rep. Anthony Weiner in a bit that epitomized the appeal of the scandal known as “Weinergate.” A Tom Brokaw “angel” appeared over one shoulder urging journalistic restraint, while a Don Rickles “devil” on the other side repeated, “But it’s about Weiner’s […]
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communications • June 1, 2011
For PR Pros, There Will Never Be Another Oprah
As Oprah’s long goodbye at last culminated in her final show last week, many PR professionals breathed a sigh of relief. The country’s most powerful third-party endorser has moved on. No longer will consumer clients gauge PR success by whether we could land an Oprah segment. For so many years, an appearance on Oprah was […]
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communications • May 24, 2011
How To Get More From Your PR Firm
Even the best and most productive relationship between a company and its PR agency can be tested by a poor economy. For many businesses, a PR consultant or an agency commitment is a large investment, and one that’s increasingly under pressure to deliver against business and communications goals. How, then, can you make your relationship as fruitful as possible? […]
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communications • May 15, 2011
Know A Good PR Firm? Burson Marsteller Needs One
Those giant PR firms just can’t seem to get out of their own way. When Edelman was caught fake-blogging for Wal-Mart, it waited nearly a week before admitting it had hired bloggers to shill for the client while pretending to be just plain folks. This week, the PR world was buzzing after news broke that […]
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communications • May 9, 2011
How To Break Into PR: Advice For New Graduates
This graduation season, I’m more aware than ever of the legions of freshly degreed young people hoping to break into PR or another communications field. This is due to the economic climate, but it’s also because of my recent experience with the New York Women in Communications Foundation. The Foundation distributes scholarship monies to deserving young women […]
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