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creativity • May 27, 2011
Three-Day Weekend With A Twist
Make this Memorial Day memorable. According to about.com vacations are important for more than just fun. They help promote creativity, stave off burnout, keep us healthy, and promote overall wellbeing. So this Memorial Day avert the ordinary and take the road(s) less traveled. Embrace the odd. America is full of unique Americana. For example did […]
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creativity • March 25, 2011
What’s Your "Limitless"Fantasy?
In Limitless, the new movie starring Bradley Cooper, a top-secret “smart drug” enables him to use 100% of his brain and become a perfect version of himself. Soon our protagonist can recall everything he has ever read, seen or heard, learn any language in a day, comprehend complex equations and beguile anyone he meets—as long […]
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creativity • December 23, 2009
Pepsi Super Bowl Snub Scores PR Points, Changes Marketing Game
In recent years, the Super Bowl has become as much a brand PR vehicle as an advertising showcase. Companies can score big by announcing their participation in the adfest, and if they hit, their commercial will be replayed and discussed by pundits like Barbara Lippert and Donnie Deutsch throughout the post–game news cycle. That’s why it’s ironic that Pepsi’s recent announcement […]
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creativity • November 9, 2009
Top Five Agency Lessons From “Mad Men”
I’m a mad fan of “Mad Men.” But I confess it’s not the soap-opera-esque personal life of ad man Don Draper that had me hooked all season. It’s life at Sterling Cooper, the fictional, but true-to-life agency. From the client meetings and internal politicking, to the bon mots of insouciant principal Roger Sterling, “Mad Men” is…well, pitch-perfect. Several episodes (like […]
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creativity • September 24, 2009
Etsy’s “Homemade” Ads Are A Hit
Just when I was about to write off the “crowdsourced” advertising trend as a fad…I happened to read about Etsy.com‘s consumer-generated commercial campaign in AdAge. The online crafts marketplace launched a contest among its own members for 30-second spots, and some of the entries are wonderful. You can view them and vote for your favorite handmade […]
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