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crisis management • December 21, 2010
Ten Trends That Will Affect Public Relations Pros In 2011
PR is reaching a golden age, triggered by the growth of social media and new, more relevant metrics. PR is dead, a bridesmaid in the hot pursuit of larger budgets and sexy social programs. The predictions are all over the map, but, as usual, the truth lies somewhere in the middle. Here’s our list for […]
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crisis management • October 13, 2010
Crisis Management: Lessons From The Chilean Mine Rescue
As the world watched, the government of Chile showed not only leadership, but remarkable PR and communications savvy as it sought to free 33 miners trapped underground for over two months. Its handling of the ordeal was like a mirror image of the BP disaster. Here are some crisis management learnings we can unearth from […]
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crisis management • October 11, 2010
The Gap’s New Logo: Bad Fit Or Savvy PR Move?
It almost seemed like a PR stunt. When the Gap replaced its iconic logo with a new visual identity, Gap-watchers were not just alienated. They seemed to take it personally. It was as if a fortyish suburban dad suddenly hired a downtown stylist. Branding experts decried the Helvetica font with its tech-y box as “lazy,” and fashion bloggers rejected […]
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crisis management • August 26, 2010
A Sorry State: How We Apologize
As every PR professional knows, an artful public apology is a staple of reputation management – just ask Toyota, BP, or Goldman Sachs. A cottage industry has been created that’s dedicated to what I call “apology PR.” But, apologizing is also a key piece of the social CRM toolkit, which communicators are rapidly learning and […]
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crisis management • August 19, 2010
Did HP Get Bad PR Advice?
A seat at the table. That’s how those of us in PR often put it when we talk about the role of public relations counsel in the corporate suite. Since the PR function is easily misunderstood, marginalized, or reduced to tactics, it’s a popular topic in professional circles. We want that seat, and we applaud signs […]
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