marketing

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marketing • August 11, 2009

Penny Pranks Pay Off For Office Max

Back-to-school campaigns make me anxious. They evoke that Sunday-night-and-I-haven’t-done-my-homework feeling in a sure sign that the summer’s waning.  This year, despite some encouraging economic reports, it’s looking like a depressing September all around. Forecasts suggest that shoppers will keep their wallets zipped, and major retailers are responding with uninspired price promotions and coupon drops. There’s even evidence that the […]

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marketing • July 28, 2009

It’s No Contest, The Netflix Prize Is A Winner

Partly because I gave four stars to Woody Allen’s Manhattan, Netflix is recommending the dark and brooding East German indie The Lives of Others. Hmmm. I don’t know about you, but for me, recommendation engines that try to predict our likes and dislikes in books and movies usually miss the mark. I’m talking about the collaborative filtering […]

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marketing • July 22, 2009

Cola Rivals Engage…With Each Other

It took me a while to get the Coke-Pepsi social media handshake thing. I’m referring to that moment of Twitter diplomacy a couple of weeks ago.  The brand rivals agreed to make nice and follow one another, through a notably civil but tepid public exchange of  updates.  The detente was a response to a challenge by Australian marketing firm […]

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marketing • February 18, 2009

Frugal Is The New Black

Last night I had dinner with an old friend who does stock market analysis, and our conversation around the economy was pretty much “an orgy of pessimism,”  in the words of Philippe Daumann. But, enough about that. The more interesting part of the discussion was about “the new frugal.”  My friend feels that no marketers have yet managed to align […]

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