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PR Fish Bowl • March 5, 2013
Becoming A Media Source
When it comes to client work, one of the things we always ask ourselves is, “How can we help our client shine?” This is especially true if the client is in a less-than-sexy industry. However, a PR pro’s dream is for the tables to flip and the media to approach us. It’s not that hard […]
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PR Fish Bowl • March 1, 2013
Salutations And Signoffs
While it seems like just a simple hello or good-bye, email salutations say something about you and your company. And given that they constitute your first and last digital impression, they should not be taken for granted, dismissed or trivialized. So what is the right way to begin or end a simple business correspondence in […]
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PR Fish Bowl • February 27, 2013
Make Traveling For Work, Work!
The prospect of business travel can cause anxiety in even the most intrepid PR pro. And, even though we can Skype and chat via FaceTime sometimes there is no substitute for “being there.” With this in mind, here is a guide to making that next trip for work, work as hard as it can for […]
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PR Fish Bowl • February 22, 2013
Enhancing Oscar
Merely watching the Oscars on your flat screen is so five minutes ago! As we in the PR business know, nearly every experience can now be enhanced with a combination of devices, apps and social media know-how. If you are, by some chance, ONLY watching the Oscars on one screen, get with the program! Here […]
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PR Fish Bowl • February 19, 2013
What PR People Really Do All Day
PR pros have several “products” – creative brain power, smart strategy and arms and legs to implement. This all translates to how practitioners spend their TIME – the agency world’s key to billability. Understanding exactly what a PR agency team truly does throughout the day enables account managers to see if an account is running […]
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