public relations

public relations • October 12, 2011

The Care And Feeding Of Bloggers: Tips For PR Pros

Last month, a top-ten firm cooked up a PR mess when it tried to surprise bloggers by serving frozen entrees from a client brand instead of the freshly cooked meals the guests were led to expect. The duped bloggers started an epic food fight, dishing on the agency and their client online for weeks after the event. […]

public relations • October 7, 2011

How Workplace Superstitions Can Boost Business

The quarterback of my alma mater played every game wearing the same socks. Ernest Hemingway always wrote standing up. Matthew Weiner, creator of “Mad Men,” claims all of these superstitions in this recent NY Times article: “No hat on the bed. No shoes on the bed. Do not step over people on the floor. Put […]

public relations • October 6, 2011

What Steve Jobs Knew About PR

In the wake of Steve Jobs’ passing, pundits and Apple-watchers are trying to outdo one another to describe his talent, vision, and impact. But if you look at Jobs as the presumed architect of Apple’s ongoing public relations strategy, he was a disaster. At least, he should have been. After all, in the digital age, […]

public relations • October 4, 2011

How To Be Indispensable In PR

There’s no better way to end a work week than with a thankful note from a client. “Great job this week, couldn’t have done it without you.” Yep, that sums it up. Weeks worth of hard work have paid off. In public relations, we have to be indispensable. Every action must prove to our clients […]

public relations • September 30, 2011

A Weighty Issue: Is Being Heavy Bad PR?

One of the tweets after the earthquake in August was about a certain hefty New Jersey governor and object of Republican presidential fantasies: “I think Chris Christie just jumped into the race.” Bada-bum. Christie’s size has been the butt of jokes, with puns always intended, since his own campaign against Jon Corzine. His bulk is the […]