public relations

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public relations • May 22, 2009

Partnership Unlimited

Spending  time at the international meeting of our sister consultancies (www.proi.org) has given me the chance to catch up with colleagues, commiserate about the economy, and share insights about trends affecting our business. The caliber of the firms in our global partnership is extraordinarily high, and the discussions have been both passionate and eye-opening.  It also […]

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public relations • May 14, 2009

Dell Gets Cute, With Backlash

Times are tough for makers of technology products.  So tough, in fact, that Dell took a leap with the launch of “Della,” its new shopping site created especially for women. A leap backward, that is.  The site, which was unveiled a few days ago to market its line of netbooks to female customers, created an instant […]

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public relations • May 1, 2009

Michael Vick And PETA: Like Cats And Dogs?

When it showed up on my Twitter feed, I thought it was a joke.  Michael Vick, the onetime NFL star who went to jail, while his public image went to the dogs, after being convicted of particularly disgusting acts of cruelty to animals, is reportedly in talks to become a public spokesperson for People for […]

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public relations • April 30, 2009

Branding A Pandemic Or “Aporkalypse Now”

The media buzz surrounding the influenza virus formerly known as swine flu has resulted in an epidemic of both controversy and criticism.  Is it overkill? Many think so. But over the past 24 hours, the PR offensive around the flu hasn’t been about prevention or panic…it’s about the virus’s brand.  As of yesterday, the World […]

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public relations • April 27, 2009

Can Craigslist Limit The Damage?

 We’ve seen all kinds of business crises in the past several weeks, from the #Amazonfail glitch that took over Twitter to the Domino’s Pizza social media storm.  But, from a PR perspective, it doesn’t get much worse than having your brand be the descriptor for a horrifying crime. Yes, it’s happened before to Craigslist, and maybe […]

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