Posts By: Marijane Funess





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August 7, 2012

Tuesday Tips: PR Blunders and Some Lessons Learned

by: in: Crenshaw Communications, PR Fish Bowl, public relations

With the year more than half over, we couldn’t help but cringe over some badly handled company communications. So please join us in reflecting on these “PR don’ts” and giving thanks that they weren’t committed by YOU or your clients! Starbucks Ireland tweets about Britain Five years ago no one would have thought a 140-character…
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July 23, 2012

Tuesday Tips: PR Internship Dos and Don’ts

by: in: Crenshaw Communications, PR Fish Bowl, public relations, time management

by guest blogger Lauren Silverman In PR, tangible experience is just as important as classroom experience (if not more). Real-world opportunities build skills and provide an integral part of any career path. It is important to know at the outset that internships are a two-way street and it’s the intern’s responsibility to maximize the experience….
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July 17, 2012

Tuesday Tips: Supporting Senior Staff in a PR Crisis

by: in: Crenshaw Communications, PR Fish Bowl, public relations

by guest blogger Kerry Healy From the film “Broadcast News” to the current “Newsroom” on HBO, we’ve seen dramatic depictions of chaotic workplaces coping with crises. PR agencies often deal with the dreaded client “crisis situation” and just like in those fictional examples, when it happens, it’s all hands on deck. An office intern can truly…
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July 9, 2012

Tuesday Tips: Managing Your Managers in An Agency Environment

by: in: Crenshaw Communications, PR Fish Bowl, public relations, time management

by guest blogger Lauren Silverman In PR, it’s not uncommon to wear a few hats over the course of the day; one minute you’re a writer, the next an event organizer, and you’re always a juggler. Balancing work for multiple clients and managers requires not only the right organizational skills, but good communication with higher-ups….
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June 26, 2012

Smart Start to Hispanic Marketing and PR

by: in: Crenshaw Communications, PR Fish Bowl, public relations

by guest blogger Sodelba Alfaro More than 52 million Hispanics currently live in the U.S., making them the nation’s fastest growing ethnic group. Hispanics have huge purchasing power, and that clout is increasing 50 percent faster than non-Hispanic groups. The segment is desirable for marketers as well as political candidates; the buzz is that GOP…
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June 21, 2012

TGIF: Boundless Enthusiasm for the Boundary-less Office?

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

Lately there has been a resurgence in the “open office.” Now, when I say “resurgence” I refer to the fact that offices of yore (late 1800s-early 1900s) were open-floor plans with office folk generally gathered around one big table with perhaps a separate desk for the boss. Today’s open office floor plans seem to be…
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June 15, 2012

TGIF: PR Agency Job Titles We’d Like to See

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

A recent post by journalist David Henderson posited that PR agency folk, famous for creating highfalutin’ titles, or “uptitling,” are actually running out of original (read: crazy) job names for employees. I mean, where do you go after “Director and Media Strategist, Global Consumer and Brand Marketing Practice,” for example? And is it vastly different…
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May 8, 2012

Tuesday Tips: Creating the Killer PR Briefing Book

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

The secret behind a great media interview? Sometimes, it’s the humble briefing book. Prior to a media meeting, most PR pros prepare a thorough briefing book to introduce a client or spokesperson to each individual outlet and interviewer. In “The Devil Wears Prada” the “mother of all briefing books” was an actual volume that Anne…
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April 24, 2012

Tuesday Tips: Meaningful Media Training

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Whether your client is a “PR Virgin” or a veteran of multiple media encounters, media and message training are vital to conducting successful interviews. Media training can be defined as preparation for an interview, including counseling and rehearsal conducted prior to the interview or appearance on radio or TV. A media training session strengthens communications…
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