Crenshaw Communications, PR Fish Bowl, public relations • November 17, 2017
Celebrating This Season’s PR Turkeys
This season, public relations teams everywhere can collectively cringe over a cornucopia of questionable PR moves resulting in bad press. But for every example of a negative story, there’s a good takeaway to incorporate into our professional lives. Our take on some of the PR “turkeys” we’ve witnessed lately is that some companies either don’t consider […]
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News • November 14, 2017
Crenshaw Client MediaRadar Hosts Packed Panel on Advertising Trust
Crenshaw Communications recently produced a well-attended and engaging panel discussion as part of ongoing thought leadership efforts for ad intelligence client MediaRadar. “Transparency & Trust: What the Future Looks Like in a Programmatic World” featured Tanya Dua of Business Insider as moderator and included participants from GroupM, Sizmek, LinkedIn, Vox Media and The Trade Desk. […]
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Crenshaw Communications, PR Fish Bowl, public relations • November 8, 2017
Leveraging Great PR Results
When hard-won earned media results of an excellent public relations campaign begin to show up, it’s not time to stop. That’s when the real work begins. A story’s initial appearance should be just the beginning of a productive placement life cycle. Read on for some easy ways to leverage initial exposure to an even wider […]
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Crenshaw Communications, PR Fish Bowl, public relations • October 27, 2017
PR Horror Stories And Lessons Learned
Whether you’re working in public relations or another service business, things can occasionally get.. well, scary. But Halloween offers an opportunity to reflect on hair-raising business experiences that, if nothing else, make good stories later. The ones below apply mainly to us in PR, but some could apply to anyone. Proceed with caution! PR tales of […]
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Crenshaw Communications, PR Fish Bowl, public relations • October 24, 2017
5 Signs Your Company Isn’t Ready For A PR Firm…Yet
Recently we addressed some surefire signs that a start-up or other business is ready to hire a public relations agency. Interestingly, there are also some very good reasons to hold off on taking that step. Here are some crucial benchmarks to consider. A PR agency readiness checklist To set up a PR partnership for success, […]
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