Posts By: Michelle Han


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March 12, 2015

5 Listicles Clever Enough For PR

by: in: PR Fish Bowl

The rise (and persistence) of the listicle has some of us PR professionals feeling a bit fatigued. Of course we understand the value of serving up easily digestible nuggets of information to your target audiences, whether they be media, followers, or potential clients or partners. But as with many memes, the ubiquity of the form yields…
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February 27, 2015

5 Ways To A PR-Worthy Company Linkedin Page

by: in: Crenshaw Communications, PR Fish Bowl, public relations

As the most overtly “professional” of the social media platforms, Linkedin is an important and necessary part of any good public relations program. While fans look for inspiration on Instagram or Pinterest and journalists hang out on Twitter, those more focused on business — prospects, clients, partners, and employees for a given company — inhabit Linkedin….
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February 13, 2015

6 Ways To Lose A PR Date

by: in: Crenshaw Communications, PR Fish Bowl

With Valentine’s Day upon us, we hope you’ve found just the right gift for your favorite PR agency person. But in case you’re still figuring out the quirks and preferences of the PR pro in your life, we have some advice. On a date with a PR professional, avoid these six surefire ways to make him or…
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February 10, 2015

5 Things To Look For In A Blogger Relationship

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Do blogs and bloggers still matter for PR agencies and professionals? While it seems that every news organization, business and activity “enthusiast” has a blog, blogging itself has quieted down in the past few years. Many blogs are extensions of mainstream media, rather than disrupting or supplanting it, and when it comes to working with bloggers…
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February 3, 2015

7 Ways Twitter Still Matters For PR

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Twitter is coming up on 9 years old — practically “vintage” in social media terms! — yet it’s still relevant for PR agency pros and communications people.  Just consider the Super Bowl: with a record-breaking 24.8 million tweets during the broadcast, Twitter declared the game was the “most tweeted @Superbowl ever.” Fancy real-time graphics aside, Twitter still…
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January 30, 2015

The Truth About Going From Journalism To PR

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Journalists are making the transition to PR in greater numbers than ever before, with many joining PR agencies or taking corporate communications posts. It’s widely accepted that former reporters can be valuable additions to communications teams (some arguments notwithstanding). For PR, it’s important to be able to think like a reporter and to understand how…
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January 22, 2015

How To Make Content More Shareable (And PR-Friendly)

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Creating content that is shared broadly is a great way to build good PR, whether it’s for yourself, your company or brand, or for others. And while there’s no way to predict precisely which posts, pictures, videos or articles will be most popular, there are some basic guidelines to improve the chances of your content’s being shared….
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January 16, 2015

Five Ways To Come Up With Great PR Ideas

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

Much of successful public relations has to do with simply spotting good ideas, and recognizing their PR value. But generating good press for businesses and brands also means coming up with fresh concepts on a consistent basis — especially after the cool new product has been launched, or the buzz from a seasonal campaign has died down. Consider…
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December 5, 2014

Weatherproof Your PR Programs For 2015

by: in: PR Fish Bowl, public relations

It’s getting cold out there, and the approach of colder months is a great time to shore up your PR programs for the months ahead. Just as you’d weatherproof your home to prepare for the long season of colder, darker days, communications professionals can employ some basic steps to prepare for success in the next…
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November 20, 2014

Stories The PR World Can Be Thankful For

by: in: PR Fish Bowl

Sometimes it can seem like much of what we do in the PR agency business involves managing information and its potentially negative implications. The media love a “bad news” story, and crisis management is a multi-million dollar industry. That’s why it’s refreshing when you come across stories that just make you grateful. (And it’s scientifically…
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November 14, 2014

PR Lessons from Taylor Swift

by: in: PR Fish Bowl, public relations

There’s no escaping the Taylor Swift PR phenomenon – like it or not, the millennial pop  queen is everywhere! This week she promptly became the only recording artist in history to sell more than 1 million albums in a week, three times in a row. And her decision to pull all her music from the…
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October 30, 2014

Our Favorite PR Horror Stories (And Lessons)

by: in: PR Fish Bowl, public relations

Halloween has us thinking about some scary PR experiences we’ve personally endured or heard about. Rarely can these mishaps be predicted, but sometimes they can be avoided after we’ve stopped cringing at the memory. Here are some of our favorites. Disaster preparedness. Two years ago, just before Halloween, Hurricane Sandy struck here in New York….
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October 24, 2014

The Sprint Vs. Marathon To PR Approach

by: in: PR Fish Bowl

No doubt you’ve heard many a newsmaker say, “It’s not a sprint, but a marathon.” With the start of marathon season here in the Northeast, this got us thinking about how we view PR: is it a sprint, or a marathon?  (Full disclosure here: as a three-time marathon finisher, I’m partial to the “marathon” approach to most…
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October 21, 2014

Four Ways To Make Sure You Meet Your PR Deadlines

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Nobody likes deadline busting, and in the PR business, completing projects on time is critical. Whether it’s finishing a new business proposal, writing a seasonal PR plan or editing that byline – every PR pro juggles deadlines. As we can all probably attest, missing deadlines can erode credibility, while delivering on time helps earn you…
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