Crenshaw Communications, PR Fish Bowl, public relations • June 21, 2016
5 Benefits Of Hyperlocal PR
Hyperlocal public relations can be easily overlooked, especially when dealing with PR campaigns for national or global companies. But “hyperlocal may be the new global.” An extremely local approach can support business goals nicely, particularly for national brands with dozens, if not hundreds, of local outlets, or services focused on very specific segments of an […]
Read More
Crenshaw Communications, PR Fish Bowl, public relations • June 14, 2016
5 Tips For Winning Father’s Day PR
Can Father’s Day be a viable opportunity for generating positive PR? If done well, our answer is a resounding yes! There’s no shortage of interest in the holiday: the changing role of dads is becoming evident, and Father’s Day spending is expected to reach a record $14.3 billion in 2016, according to the National Retail […]
Read More
Crenshaw Communications, PR Fish Bowl, public relations • June 2, 2016
8 Things Your Competitors Can Teach You About PR
The battle for positive public relations can be fierce, but there’s an upside to having competition. If you know who your main rivals are, there’s much to be learned about how to maximize PR for your own company or brand. All it takes is paying attention and knowing what to look for. Here are eight questions […]
Read More
Crenshaw Communications, PR Fish Bowl, public relations • May 26, 2016
PR’s Future: What Will The Next 10 Years Bring?
It seems there’s no end to the conversation over how public relations will change in the coming years. Predictions, warnings, and optimistic expectations about the future of PR and communications abound. It’s helpful for a PR team to consider what lies ahead, as it helps keep us sharp, adaptable, and in a constant learning mode. […]
Read More
Crenshaw Communications, PR Fish Bowl, public relations • May 24, 2016
Perfecting Your PR Messaging
Crafting the right messaging for public relations is like laying a strong foundation for a solid PR program. Whether your brand is strictly B2B or consumer, it’s worth spending the time to make sure core messages are bulletproof, easy to understand, and translatable in any format. This must hold true whether your team is speaking to […]
Read More