Crenshaw Communications, PR Fish Bowl, public relations • March 7, 2017
7 Latest And Greatest PR Storytelling Tips
Contemporary public relations has appropriated the classic cultural art form of rich storytelling, and with good reason. No one can resist a good story. Why do we click on a catchy headline or keep reading past the lead? Because we’ve been drawn in. PR professionals know that in the “attention economy” where consumer engagement is […]
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Crenshaw Communications, PR Fish Bowl, public relations • March 2, 2017
How PR Can Make The Most Of Analyst Relations
As we’ve advised in a previous post, every good public relations person should know how to handle an analyst meeting, particularly if they specialize in B2B or tech PR. For nearly any vertical, it’s important to understand how analysts can be an asset to a PR program. PR is, after all, about reaching individual audiences, […]
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News • March 1, 2017
Crenshaw Communications Welcomes Mike Stolyar
Top talent is what takes an agency from the everyday to the exceptional. We’re delighted to welcome a new team member with a fresh perspective and great work ethic. Last month, we added award-winning Account Supervisor Michael Stolyar, a B2B/B2C tech expert who is already contributing to a number of client programs. Mike brings experience […]
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Crenshaw Communications, PR Fish Bowl, public relations • March 1, 2017
Tell Better PR Stories With Snapchat
If part of your public relations strategy is to tell better stories and you haven’t incorporated Snapchat, here are good reasons to consider it. First of all, as most PRs know, Snapchat has outgrown its rep as a niche photo-messaging service. It’s an established social media entity valued at over $16 billion and with over 100 million […]
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Crenshaw Communications, PR Fish Bowl, public relations • February 23, 2017
PR: Separating Fact from Fiction
The best public relations campaigns use a combination of strategies and tactics to help build brands and support business success. Campaigns also win when client-agency partnerships are strong and the players are fully engaged. However, in PR, there are also many myths (alternative facts?) which we like to explore from time to time to help companies better […]
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