Crenshaw Communications, PR Fish Bowl, public relations • February 21, 2017
Don’t Ask Your PR Agency These Questions
Determining that a public relations firm has the right chops for the job is just the first step in a quest to find the right PR partner. It’s not enough for an agency to look good “on paper.” The two companies need to delve into each other’s assets and attitudes to see if the fit […]
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Crenshaw Communications, PR Fish Bowl, public relations • February 17, 2017
Writing The Killer PR Plan
When a public relations firm signs a new account, or an internal PR team is granted budget approval, excitement is in the air. Take a little time to celebrate, then let the real work begin. And that work starts with a well-written plan. To craft a killer PR plan, here are some steps to consider before you […]
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Crenshaw Communications, PR Fish Bowl, public relations • February 14, 2017
PR Tips For Crowdfunding Campaigns
Anyone in B2B or B2C tech public relations knows that crowdfunding is an exciting part of the startup community and a key source of grassroots support for many pre-revenue business ventures. Since the Pebble Watch was launched in 2012 and became Kickstarter’s breakout success, the crowdfunding dream has captured the imagination of many cash-strapped […]
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Crenshaw Communications, PR Fish Bowl, public relations • February 7, 2017
Top Tips To Prioritize PR Spending
Recently, 500 public relations, social media, and marketing experts were asked by Meltwater, the media intelligence and monitoring company, to weigh in on how they prioritize their responsibilities, time, and budget as the industry shifts to digital and social content creation. Some of the findings were expected; respondents mentioned the blending of marketing and PR responsibilities, as […]
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Crenshaw Communications, media relations, PR Fish Bowl • February 2, 2017
Why Your PR Firm Wants To Fire You
There’s nothing like the thrill of starting a public relations partnership with a new client. All parties are on best behavior, getting to know one another and establishing the rhythm of a working relationship. But, then like a sinking ship, signs start appearing that make you ask if the “marriage” is on the rocks. Many […]
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