Crenshaw Communications, PR Fish Bowl, public relations • May 15, 2017
Top 10 Reasons To Work At A PR Firm
Millions of college students graduate this year, and if my inbox is any indication, many would like to work in public relations. Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms. We’d like to make the […]
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Crenshaw Communications, PR Fish Bowl, public relations • May 12, 2017
Making The Most Of A Hashtag Strategy
Nearly every public relations campaign can benefit from smart use of hashtags, those words that start with the symbol # and make social content more searchable by topic. Marketers know that hashtags help spark brand conversations, expand content reach, engage a target audience and improve search and SEO. Building Better Hashtags Hashtags work best when […]
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Crenshaw Communications, PR Fish Bowl, public relations • May 8, 2017
PR Secrets For Scoring Great Media Coverage
When it comes to good public relations, a company can have great potential that for one reason or another is never realized in the form of media coverage. There can be a number of reasons, including bad timing, a poor approach, or competition in the space. But it’s often simply because the company is unprepared for […]
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Crenshaw Communications, PR Fish Bowl, public relations • May 4, 2017
Improve B2B PR With Better Bylines
Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. How hard is it to write some short articles on a subject you know well? Harder than you think, if you want editors to consider your content for publication. […]
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Crenshaw Communications, PR Fish Bowl, public relations • May 3, 2017
10 Habits Of Highly Successful PR People
The Tony nominees were announced this week, and it’s award season for public relations as well. We are pleased to be contenders in a couple of categories. Nothing beats acknowledgment by industry peers for a job well done. The timing also provides a good opportunity to review the kinds of traits that create award-winning PR teams. […]
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