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Crenshaw Communications • November 29, 2010
The "Deadly Spin" On PR: Where Potter Gets It Right
Wendell Potter’s “Deadly Spin” is a fascinating book. It’s a broadside against the health insurance industry, an insider’s account of the battle over healthcare reform, and an exposé of PR’s ugly underbelly. In our business, it has drawn criticism for portraying what we do as the most subversive of dark arts. Personally, I found it […]
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Crenshaw Communications • November 23, 2010
Things We’re Thankful For As PR Professionals
It’s that time again. The season of lists. So, we made one. Once again, it doesn’t include the big, obvious stuff, like good health, friends and family, and very fact of having a job and/or business, so consider those implied. The items below are ordinary things that we may have overlooked or taken for granted all […]
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Crenshaw Communications • November 19, 2010
Ten Lessons Of A PR Entrepreneur
Last weekend I had the honor of being part of an entrepreneurship panel at the annual Student Career Conference hosted by the New York Women in Communications Foundation. Some 300 students of media, PR, and communications gathered to network, learn, and be inspired by women who’ve made careers in the field. My panel featured an amazing lineup […]
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Crenshaw Communications • November 11, 2010
Can You Turn Bad Publicity Into Good PR?
When Gap unveiled a new logo last month, the negative buzz forced it to backpedal and eventually restore the original, iconic identity. It was a miss for Gap…or was it? Logo-gate may have awakened brand fans and made it more relevant than it’s been in years. Accident? Probably. But there are ways to turn a PR failure into […]
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Crenshaw Communications • November 3, 2010
PR Lessons From The 2010 Election
No matter how you feel about the results of the 2010 midterms, it’s been an interesting election season. Start with a stagnant economy, add a soured electorate, pour on the tea party activists, and it’s a bitter brew, at least for incumbents. The election also offers lessons for communicators. Here’s what marketing and PR pros […]
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